In his work at OASIS, John Livesey concentrates on creating ad campaigns for or with the help of partners, including advertisers or distribution networks. In the past, he has worked with top-class publishers like The Wall Street Journal, The New York Times and The Financial Times among others, and now at the oasis, he is leading the development of UK Adscreen Networks (UKAS) which will include partners and distributors like Unilevel, Gannet, B2B Direct, The Agency Group and Channel Marketing Executives, as well as the development of UKAS technology. On the OASIS forum, John Livesey will share "UKAdscenets: Lessons from the past 10 years" during the OAC London Conference held at the Excel Centre from May 7-10.
If you are an advertiser and are interested in working with a UK Ad Screen Network (UKAS), then you can learn a lot about this program and the process that was used by Livesey in creating it. His story is one of the best success stories of this kind of software, as he has managed to create a very effective and cost-effective tool. His success comes from the fact that he had the right mix of knowledge, passion and the right amount of drive, determination and enthusiasm, which is needed to succeed in a business like this. From his experience, he learnt that creating good campaigns requires creative thinking, good decision-making skills, and also the right blend of knowledge and passion in order to create campaigns that are not only cost-effective but also attract a lot of targeted viewers.
When you watch the video on the website, there are some highlights that will help you understand what Livesey did to create such a powerful system. In the video, he talks about the first step of the process, which was creating the ad screening tool, the second step was deciding which ad format to use, and the third step was selecting and getting a reputable distributor to work with. Finally, he talks about the various benefits of having a campaign through a UKAS network and how these campaigns were able to turn out to be very cost-effective and profitable. After listening to the audio recording, you will definitely get a better idea on how to implement an effective UKAdscreen network in your own campaign, thus enabling you to have more opportunities of achieving high conversion rates.
